Top 5 Ways to Boost Your Brand Awareness and Increase Sales

A great product or service isn’t enough in today’s competitive digital world. If people don’t know your brand exists, they can’t buy from you. That’s why brand awareness is just as important as sales tactics. In this blog, we’ll break down five powerful ways to boost your brand visibility and increase your sales simultaneously.

Why is Brand Awareness Important?

Brand awareness is the first step in the customer journey. Before someone can consider buying from you, they need to know your brand exists, recognize it, and trust it. Strong brand awareness creates familiarity, which leads to preference — and, ultimately, more sales.

Here are a few stats that prove why brand awareness matters:

• 59% of consumers prefer to buy new products from brands they’re already familiar with. (Nielsen)
• 81% of consumers say they need to trust a brand before they buy from it. (Edelman Trust Barometer)
• Consistent branding across platforms can increase revenue by up to 23%. (Forbes)
• Brands with high awareness see up to 3x more conversion on marketing campaigns. (HubSpot)

In short, if people don’t know you, they won’t choose you. Brand awareness doesn’t just drive traffic — it builds trust, loyalty, and long-term business growth.

1. Optimize Your Social Media Presence

Your potential customers are on social media — are you?

A consistent and engaging social media strategy helps you reach new audiences, build trust, and stay top of mind.

Tips:

• Post regularly on platforms your audience uses
• Use branded visuals and a clear tone of voice
• Engage through stories, reels, polls, and comments

2. Invest in Paid Advertising (Smartly)

Sometimes, you need to pay to play. Paid ads on platforms like Facebook, Instagram, and Google help you target exactly the people who are most likely to convert.

Tips:

• Use retargeting to bring back website visitors
• Run awareness + conversion campaigns together
• A/B test ad creatives and captions for best performance

3. Collaborate with Influencers & Content Creators

People trust people more than brands. Partnering with niche influencers—even micro-influencers—can authentically put your brand in front of the right audience.

Tips:

• Focus on creators with high engagement, not just big numbers
• Give them creative freedom to present your brand naturally
• Track results using UTM links or discount codes

4. Improve Your Website & SEO

Your website is your digital storefront. You’re losing sales if it’s slow, confusing, or hard to find on Google.

Tips:

• Make sure your site is mobile-friendly and fast
• Use SEO strategies to rank for relevant keywords
• Add clear CTAs, trust signals, and easy navigation

5. Create Valuable, Shareable Content

Great content positions your brand as an expert. It builds trust, educates your audience, and can go viral — giving you organic reach without ad spend.

Ideas:

• Blog posts (like this one!)
• Infographics and guides
• How-to videos and tutorials
• Client success stories

Conclusion

Building brand awareness and boosting sales go hand in hand. By focusing on the right mix of organic and paid strategies, your brand can grow faster and reach more of the right people. If you’re ready to take your marketing to the next level, let Evernest Marketing help you do it right.